About the company
Prospekt Driving School is a leading educational institution in the Dnipropetrovsk region, offering driving courses for various vehicle categories, including A, B, and C. The school allows students to choose between in-person and online learning formats, providing flexibility for students. The theoretical course consists of 17 sessions, including lectures with psychologists, auto lawyers, insurance agents, and paramedics. Practical lessons are conducted in modern vehicles with manual or automatic transmissions. The driving school’s branches are located in Dnipro, Kamianske, and Pavlohrad, allowing students to choose a convenient location for their training.
Business features
- Automated customer management – using CRM to enroll students, maintain a database, track payments, and send reminders.
- Scheduling and managing classes in CRM
- Communication with students
- Analytics and performance tracking
Implementation results
- Sales, instructors, teachers, and administrators are integrated into a single system
- Dashboards for teachers, students, and instructors have been developed and integrated into Creatio. Teachers are already using the dashboard
- Customized and configured sections required by the driving school
- Financial reporting has been set up
Challenges
Before implementing Creatio, the company faced the following challenges:
- The previous system did not align with the company’s goal of scaling up
- Lack of financial reporting
- Lack of customizable modules to streamline the entire workflow
- Lack of student, instructor, and teacher dashboards that could be integrated into the CRM
Solution
Choosing Creatio CRM for business process automation was a key step in the driving school’s development. Thanks to collaboration with the implementation team, the following were implemented:
- Payroll system.
- Configuration of financial reporting, which was a top priority for Prospekt Driving School.
- Niche adaptation. The following sections were configured: Payroll, Exam Module, Subgroups, Training Programs, Appeal of Fines, Gift Certificates, Student Registration System, Recurring Activities. These sections enable the automation of key driving school management processes: calculating and paying instructors’ salaries, managing the exam section with oversight of tests and practical exams, as well as organizing training through subgroups and training programs. They ensure efficient administration, including student registration, gift certificate management, automation of recurring activities (reminders, activity repeats), and handling of fine appeals, which simplifies the legal and financial aspects of the driving school’s operations.
- Dashboards. Customized dashboards for instructors, students, and teachers that are integrated with Creatio.
Anastasia Novak, Marketing Director at Prospekt driving school: “Working with the CRM Genesis team was truly wonderful and a pleasure! They were always helpful, communication was prompt, and their explanations were clear. We especially appreciate that the team fulfilled all our requests: they customized the necessary sections and developed personal accounts for students, instructors, and teachers.”
Plans for the future
The company plans to expand its use of Creatio CRM:
- Expanding functionality. Adding new tools for integration with other platforms.
Oleksiі Duіbanov, owner and director of CRM Genesis: “The client came to us on the recommendation of our consulting partner, and from our very first meetings, we were very impressed by the ambitious goals the client set for us as integrators. It was interesting to automate a driving school, and this was our first project in this field in 11 years. Since almost all of us had experience with driving school training, we made every effort to ensure the system was truly functional and user-friendly for the staff at Prospekt Driving School. We thoroughly enjoyed working on this project.”
