About the company
The ANDRE TAN brand is the brainchild of one of Ukraine’s most successful and renowned designers. Andre Tan is recognized by the Guinness Book of World Records as Ukraine’s youngest designer, and was personally awarded by Paco Rabanne for winning the 10x10 cruise collection competition; he has been repeatedly named Ukraine’s best designer!
Today, there are over 50 ANDRE TAN stores open in Ukraine’s largest cities.
Business features
- Order automation and management – using CRM, ERP, and payment systems to process purchases, monitor inventory, and manage logistics.
- Logistics and delivery speed – monitoring inventory levels and processing orders promptly to ensure high-quality service.
- Payment security and customer support – ensuring secure transactions and high-quality service as key factors for trust and repeat purchases.
- Business scalability – the ability to expand product offerings, enter new markets, and automate processes to drive sales growth.
Implementation results
- A fully customized and tailored system for the niche
- Sales increased by 1.5 times thanks to resource savings (number of employees)
- Implemented real-time order tracking
- Integrated third-party services into the system (banking services, logistics, Nova Poshta, etc.)
- Workload reduced by 50% across the company
- Configured sections: Product Catalog, Inventory, Warehouses, Prices, Orders (receipts), Customers, Discounts.
Challenges
Before implementing Creatio, the company faced the following challenges:
- Lack of a CRM system
- A high volume of manual work
- Relying on Excel and various other tools
- Lack of a single platform that brings together all the tools needed to process orders more quickly, handle payments, and manage logistics processes.
Solution
Choosing Creatio CRM to automate business processes was a crucial step in scaling Andre Tan’s online store. Thanks to collaboration with the implementation team, the following was achieved:
- Automation configurations that streamlined the client’s workflow and eliminated time-consuming manual tasks
- Customization for the niche. The following sections were configured: Product Catalog, Inventory, Warehouses, Pricing, Orders (Receipts), Customers, and Discounts. These sections enable the automation of product catalog, sales, and customer management. “Product Catalog” stores the entire product database, “Inventory” tracks stock levels, and “Warehouses” help manage stock movements. ‘Pricing’ allows for flexible configuration of price lists, and “Orders (Receipts)” record all sales. “Customers” lets you track purchase history and personalize communication, while “Discounts” helps you offer special deals to loyal customers. Together, these sections ensure effective inventory control and sales process optimization.
Victoria Vasyuk, Head of Online Sales: “No company can operate without a CRM; it’s a great tool for managing a business. CRM has made our work 50% easier. The CRM Genesis team are true professionals; they took all our requests into account and responded quickly to our questions and issues. I highly recommend the CRM Genesis team. They’ve helped us become better.”
Plans for the future
The company plans to expand its use of Creatio CRM:
- Implement the marketing module into the system
Oleksii Diubanov, owner and director of CRM Genesis: “We began negotiations with the client even before the full-scale invasion began, and we were pleased to revisit this matter in 2022, as it signaled that even boutique retailers in Ukraine are ready to invest in automation, customer service, and improving the quality of internal processes, even during wartime. We are delighted to be involved in the automation of a business that is well-known not only in Ukraine but around the world.”
